Following on from my blog on TikTok and its impact on the music industry, the sudden phenomenon of the sea shanty has left even Gen Zers baffled

I’ve been speaking to Gen Zers in the past few days, the generation which accounts for 60% of TikTok users across the world, those around the ages of 18–24. I asked them their thoughts on the recent sea shanty phenomenon that has been sweeping the app and even forced Spotify to create a playlist dedicated to them due to the genre’s sudden spike in interest. My prediction for the reasoning behind TikTok’s revolutionising…

Michael Williams

Deputy Head of Nerve News, and final year undergraduate student at Bournemouth University

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